The face, face or face (Latin facies, ancient Greek πρόσωπον prósōpon, ὤψ ōps) is one of the strongest signifiers in interpersonal interaction. The eyes are the first thing we humans perceive as a small child. Their importance in cosmetics is correspondingly high. Even the ancient Pharaoh were aware of this effect and emphasized this part of the face particularly strong. If we go back further and look at the paintings of the warriors, these also always emphasize the eyes. So it is not surprising that today an entire industry is busy to emphasize the eyes. Through color combinations and different application techniques, products are becoming more and more effective, sustainable and beautiful. The face in itself wins for us humans in beauty, the better its symmetry. A successful cosmetics will take this into account and, accordingly, skillfully use products such as foundation, concealer, primer and powder. Anyone who really aims at the effect of beauty in cosmetics will also use all these products. In fact, the cosmetic options are really better if you use a primer and then follow concealer, foundation and powder step by step. The use of all products ultimately brings the greatest effect and can make a beauty happen on the simple fact of symmetry again.